Brand Engagement Manager

McDonald's

  • Praha
  • Trvalý pracovní poměr
  • Plný úvazek
  • Před 17 dny
McDonald’s Czech Republic, Slovakia and Ukraine is looking for an experienced candidate for the role of Brand Engagement Manager. As a key player in our marketing team, you will be responsible for driving brand loyalty and engagement through innovative campaigns and social media strategies. Your passion for marketing and keen eye for social media trends will help distinguish between fleeting hypes and sustainable trends, ensuring our brand remains at the forefront of the industry. If you are a project management expert and a super-fan of the McDonald's brand, we want to hear from you!Responsibilities:
  • Creating and managing brand engagement campaigns for the iconic McDonald’s brand in 3 countries (Czech Republic, Slovakia, Ukraine), including Global Moments, Value campaigns and other brand engaging initiatives.
  • Delivering meaningful campaigns designed to strengthen McDonald’s brand trust, especially in cooperation with Human Resources and Public Relations departments (for example employee branding, supporting Ronald McDonald Charity House etc.)
  • Developing family related communication, including running Happy Meal programmes through collaboration with creative agency, keeping track that McD is compliant with internal Marketing to Families guidelines.
  • Keeping track of our branding and visual identity consistency throughout all consumer touchpoints.
  • Close cross collaboration with other departments but also our agency partners (creative, media, social media).
  • Efficient management of dedicated budget.
Required Qualifications:
  • 3-4 years+ of experience in B2C marketing or an advertising agency
  • Paid & earned media experience
  • Good analytical and evaluation skills
  • Great communicator
  • Native Czech and fluency in English needed
  • Experience in multicultural marketing is a plus
What do we offer?
  • The opportunity to work for one of the largest foodservice retailer chains in the world
  • Comprehensive benefits package including: mobile phone allowance, contribution to education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance , refreshments at the workplace and many others..
  • Complimentary professional psychological counselling services dedicated to promoting the overall well-being and mental health
  • Financial bonus for referring a candidate
  • English language courses
  • Multisport card
  • Possibility to work from home
  • 3 sick days a year
  • 25 paid vacation days for everyone
  • Opportunities for growth
  • And lots of little things during the year

McDonald's