Manager of Analytics
Activate Talent Zobrazit všechny práce
- Česko
- Dočasný pracovní poměr
- Plný úvazek
- Lead end-to-end analytics across Retail, Brand, Innovation, and Affiliate channels
- Frame business problems, define analytical approaches, and deliver actionable insights
- Identify performance drivers and provide clear recommendations (what happened, why, what next)
- Build and maintain advanced analytical models and experimentation frameworks
- Develop attribution models and media mix modeling frameworks
- Design and analyze experiments to measure incrementality and ROI
- Apply machine learning models (churn, segmentation, response modeling)
- Write and manage complex SQL queries across large-scale data warehouses
- Work within cloud environments (preferably Google Cloud Platform / BigQuery)
- Partner with data engineering teams to automate workflows and datasets
- Build dashboards and reporting tools (Power BI preferred)
- Analyze the impact of physical retail stores on overall business performance
- Evaluate customer acquisition, halo effects, and cross-channel interactions
- Support retail expansion and optimization decisions
- Conduct market sizing and performance analysis for new products or concepts
- Analyze trial, repeat behavior, and cohort performance
- Assess cannibalization and product/channel overlap
- Evaluate customer behavior (trial, repeat, engagement)
- Support campaign and product launch performance analysis
- Drive insights focused on long-term customer value
- Analyze Brand Consultant performance across cohorts
- Evaluate effectiveness of affiliate programs and incentives
- Build cohort frameworks and track engagement over time
- Provide recommendations to improve affiliate performance
- Align analytics with financial metrics (CAC, margin, COGS, etc.)
- Partner with Finance to support planning and decision-making
- Connect customer behavior insights to financial outcomes
- Translate complex data into clear, executive-level insights
- Present recommendations confidently to senior stakeholders
- Adapt communication style to technical and non-technical audiences
- Simplify complex problems and highlight key business drivers
- 7+ years in analytics, data science, or marketing analytics
- Experience in consumer, retail, DTC, or omnichannel environments preferred
- Advanced degree (Master’s/PhD) is a plus
- Expert SQL (large-scale data environments)
- Experience with cloud platforms (GCP/BigQuery preferred)
- Strong machine learning and statistical modeling experience:
- Churn & retention modeling
- Predictive segmentation
- Regression & classification
- Strong foundation in:
- Hypothesis testing
- Experimental design
- Statistical inference
- Dashboarding experience (Power BI preferred)
- Strong understanding of financial concepts (CAC, margins, etc.)
- Ability to translate data into business insights
- Strong stakeholder management and communication skills
- Comfortable presenting to leadership
- Bachelor’s degree in a quantitative field (e.g., Statistics, Data Science, Math, Computer Science)