Digital Marketing Manager
Electronic Vignette | EV
- Praha
- Smlouva
- Plný úvazek
- Develop and implement effective online marketing strategies to attract European travelers planning trips to the Czech Republic.
- Create and optimize content for various channels (social media, website, email campaigns) with a focus on tourism and international SEO.
- Manage advertising campaigns on Google Ads, Facebook Ads, and other platforms targeting automotive tourism to the Czech Republic.
- Analyze customer behavior and seasonal demand for vignettes, conduct competitive analysis in the tourism services sector.
- Work with multilingual content (Czech, English, German) to reach international audiences.
- Participate in customer service development and website conversion rate optimization.
- University degree in marketing, tourism, international business, or related fields.
- Minimum 5 years of experience in digital marketing, preferably in tourism or transportation sectors.
- Experience working with international markets and understanding of European automotive tourism specifics.
- Proficiency with analytics tools (Google Analytics, Google Ads) and knowledge of SEO principles for multilingual websites.
- Creativity and ability to adapt to seasonal demand changes in the tourism industry.
- Excellent communication skills, independence, and results-oriented approach.
- Fluency in Czech and English; knowledge of German would be an advantage.
- Competitive salary: Compensation that matches your skills and results.
- Creative freedom: Opportunity to implement your own ideas in the dynamically developing field of travel technology.
- Flexible schedule: Remote work possibilities and flexible time planning for optimal work-life balance.
- Growing market: Work in the rapidly developing niche of digital solutions for automotive tourism.
- International environment: Interaction with customers from all over Europe and participation in developing Czech tourism infrastructure.
- Stability: Work in an established company with a steady flow of customers and predictable business seasonality.