Global Marketing Analyst - Audience Analytics&CRM
Kearney Zobrazit všechny práce
- Praha
- Trvalý pracovní poměr
- Plný úvazek
Seniority: Junior • Education: Education not importantROLE OVERVIEWThe Global Marketing Analyst - Audience Analytics & CRM supports global marketing and events teams by enabling accurate audience data management, measurement, and reporting across campaigns and events. The role works closely with CRM and related marketing systems to ensure audience and engagement data is reliable, consistently structured, and available for analysis and reporting. The focus of this role is disciplined execution, data quality, and operational support for audience analytics on a global scale.The initial contract will be for 1 year, with the possibility of extension depending on business needs.KEY RESPONSIBILITIESAudience Data & MeasurementSupport the collection, maintenance, and validation of audience and engagement data across global marketing initiatives using CRM and related marketing platforms.Track audience engagement for campaigns and events, including registrations, attendance, and follow-up status, ensuring timely and accurate updates in the CRM.Perform routine data quality checks to ensure accuracy, consistency, and completeness of audience records and campaign associations.CRM Campaign ManagementSupport audience measurement for global and regional events, including pre- and post-event audience updates in CRM systems.Assist with Salesforce campaign preparation and segmentation using defined criteria and standardized processes.Maintain structured datasets and trackers that support event and campaign performance measurement.Reporting & AnalyticsRun and distribute standard audience and campaign performance reports, drawing from CRM and marketing data sources.Update recurring dashboards and reporting templates used by global marketing stakeholders.Identify and flag anomalies or data gaps that may impact reporting accuracy or audience measurement.Process, Documentation, and Continuous ImprovementFollow established measurement frameworks and standard operating procedures for audience tracking and reportingMaintain documentation related to audience analytics processesIdentify opportunities to improve data accuracy, consistency, and efficiency within analytics workflowsCollaboration and Stakeholder EngagementWork closely with global marketing, events, and analytics teams to deliver ongoing initiativesRespond to audience data and reporting requests in a timely and professional mannerCoordinate across time zones with flexibility to support global stakeholdersWHAT WE'RE LOOKING FORRequired Qualifications0-3 years of experience in marketing, analytics, data coordination, or a related roleDemonstrated interest in audience analytics, marketing measurement, or digital analyticsHigh attention to detail and comfort working with structured datasetsProficiency in Excel, including filters, formulas, and basic data manipulation; pivot tables are a plusStrong written and verbal communication skills in EnglishNice to HaveExperience working with CRM platforms such as Salesforce or equivalent systemsExposure to marketing automation, email marketing, or event platformsFamiliarity with dashboards or BI tools such as Power BI or TableauBasic understanding of marketing or event performance metrics
Expats