Senior Product Manager

• Thoroughly analyze and develop a deep understanding of market trends and customer needs for delivery, support and maintenance for Baggage reconciliation and tracking.

• Propose and execute the strategy for the product(s) in line with SITA's strategy

• Articulate and document the product vision strategy and define the target market

• Establish and implement an effective channel 'go to market' strategy for the products, to include an agreed and executed sales and marketing plan

• Support bid management processes and pre-sales customer interactions.

• Support Sales forces with a clear product value proposition and training.

• Through a thorough understanding of customer needs, the competitive landscape and market trends, regularly identify new opportunities, as well as requirements for enhancements to existing products/services

• Accountable for the products' functional requirements

• Lead/Sponsor of each product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales. Propose process improvements where necessary.

• Develop and lead a cross functional team that helps shape ongoing strategy and ensures the timely/cost effective and quality delivery of product developments and product performance

• Develop and manage the product road map throughout the life cycle from conception to retirement

• Track and make recommendations on the management of product P&L, revenue, new business and profitability including competitive pricing in the marketplace to achieve desired sales volumes/optimized profit

• Make recommendations for the planning and prioritization of product investments with the context of the solution line portfolio strategy.

• Define and develop the portfolio/product value proposition

• Responsible for all product marketing activities during the lifetime of the product including the implementation of the product launch plan, promotional and collateral support plan and sales support/infrastructure plan to drive the successful acquisition and retention of customers

• Organize, run and work with key user groups and important customer forums to develop customer relationships and influence market thinking

• Propose enhancements and process documents

• Define a comprehensive pricing strategy for the product(s)

• Ensure that key players including Sales, Bid, SGS understand the pricing strategy and apply it.

• Responsible for achieving product financial, customer satisfaction and business objectives.

• Ensure that stakeholders are fully engaged and committed to achieving these objectives.

• Ensure a complete communication of the 'project plans progress tracking' to all relevant parties getting their strong commitment.

• Contribute to the Product Management practice, working with Product Management peers to drive best practice across the SITA Product Management community

• Act as coordinator for those working on the product development, stage gate and product projects

• Act as mentor/coach to more junior members within the Product management community Qualifications:

• 5 to 8 years’ relevant business experience in Baggage and/or Airport Operations.
• 7+ years of experience as a Product Manager in a global business environment and within a technology solutions-based business.
• At least Bachelor’s degree level or equivalent in a technical, business or marketing discipline. Master’s degree preferred
• Innovation Skills and a track record of significant experience in defining market requirements and functional specifications.
• Very good understanding of the latest trends and innovations within the airline/airport industry and relevant technology areas.
• A demonstrated track record of success in delivering lasting results.
• Good capability of leading and influencing virtual teams focused on delivery and support within an international environment.

SITA