Marketing Automation (HubSpot) Specialist

• Provide HubSpot support and consultancy for the internal customers (Customer Centers) worldwide
• Follow up & improve chatbot results
• Communicate & roll out new features
• Capture & promote best practices to internal customers
• Digitalize & automate fundamental marketing processes of division & customer center onto our chosen marketing automation platform
• Drive customer lifetime value by identifying key tactics to build relationships with new & existing customers and encourage repeat purchases
• Manage and safeguard the quality of our online customer database, including email addresses, online behavior, input from each touchpoint, and purchase behavior from our CRM

• Conversion optimization and personalization
• Lead scoring
• Ongoing Customer Centers support
• Usage of AI to drive more revenue and leads

• English C1+ level (many of your colleagues will be international)
• Minimum 3 years of experience in similar Marketing Automation position
• Strong bias toward taking actions
• Experience working with HubSpot (both marketing and sales modules); other marketing tools are a plus
• Strong background in lead generation programs, email marketing best practices, and inbound marketing
• Experience improving marketing and sales alignment through continuous business process improvement
• Experience with a Marketing Automation platform, preferably HubSpot
• Experience in customer engagement marketing, digital marketing, email marketing, and/or content marketing
• Hands-on experience working in campaign tools with a focus on digital campaigns
• Ownership mindset, setting your own agenda, and communicating expectations
• Customer-centric mindset, focusing on what to communicate first rather than the technicalities needed to communicate
• Comfortable discussing digital campaigns with CRM team, marketing team, and sales team
• Result-oriented with a solid understanding of business metrics, able to connect your work to our marketing and company goals
• Good understanding of different marketing disciplines that connect to marketing automation, such as SEA, SEO, social media advertising, and content marketing
• Ability to analyze website performance and work towards an optimal conversion path

• Task (based on their experience - f.e. creating a chat bot process or automation and walking us through it, might be in format of short presentation)

• Job offer

• Flexible working hours (core working hours 10 am - 3 pm)
• Shortened working week - 37,5 hours/week
• 5 weeks of holiday, 3 Flexible free days
• Possibility of partial work from home (up to 3 days of home office/week)
• Contribution to meal
• Language courses, free access to LinkedIn Learning, and many other internal and external trainings
• Supported technical trainings, certifications etc.
• Referral bonus program
• Special O2 tariff´s offers
• Support for new employees coming from parental leave (free place at kindergarten or contribution to external kindergarten up to 4.000,- CZK; only for kids between 1-3y)

• An annual financial bonus and regular salary increase to you
• Contribution to your pension fund (up to 2000,- CZK)
• MultiSport card (590,- CZK paid by employee) or Wellness vouchers (3000,- CZK/year)
• Psychological, financial, or legal counseling to all employees (provided by 3rd party company, anonymously)
• Discounted insurance and financial services by Renomia Benefit
• Friendly and open culture of Swedish company; We believe that where you feel well, you perform well and with joy.
• Voluntary days/programs for non-profit organizations based on our employees' preference
• Company social, sports, and family events and team buildings
• Possibility to join us on our way of “Payback” (social responsibility) activities - f.e. financially supporting Atlas Copco´s "Water for all" organization or attending other non-profit organizations volunteering activities (for ADRA or pet shelter etc.)

Atlas Copco