E-commerce Activation Manager
- Praha
- Trvalý pracovní poměr
- Plný úvazek
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading-this might be the opportunity you've been searching for.A Day in the Life
As the E-commerce Activation Manager for the Makeup Category in our Consumer Products Division (CPD), you'll play a pivotal role in driving online growth and ensuring our makeup brands shine in the digital space. Reporting to the Brand Business Director, you'll collaborate with cross-functional teams to design and execute strategies that maximize online sales, market share, and brand visibility.Here's what your day-to-day might look like:
- E-commerce Growth Strategy: Develop and execute plans to increase online sales, market share, and brand visibility. Conduct market research and competitive analysis to identify growth opportunities.
- Activation: Design and implement activation plans for e-commerce customers. Strategize, execute, and evaluate big-bet campaigns to achieve online sales targets. Co-create retail media strategies with CDMO and guide brand teams to optimize their investments. Manage go-to-market events and maximize CPD's presence during retailer events in collaboration with commercial and marketing teams.
- Analysis & Monitoring: Analyze and drive e-commerce activation and media performance. Use analytical tools to arbitrate and optimize investments, ensuring maximum ROI. Act as the e-commerce budget owner and arbitrator.
- Shopper Experience: Lead and coordinate the channel shopper activation strategy. Adapt and recommend shopper activation plans at the client level. Make data-driven decisions to maximize activation plans and collaborate with marketing teams to optimize the full consumer path to purchase.
- Are a creative thinker with a passion for beauty and innovation.
- Excel in cross-functional collaboration and stakeholder management.
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!).
- Real responsibility from day one-there's no sitting on the sidelines at L'Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.