Paid Marketing Specialist- Crypto/Blockchain

• Innovative & Purpose-Driven: At Caiz, we combine advanced blockchain technology with the principles of Islamic finance to create an innovative and modern financial system. Join us to be part of a forward-thinking organization that is reshaping the future of finance.
• Ethical Impact: As part of Caiz, you'll be working in an Organization that prioritizes ethics and integrity in all its operations, ensuring that every solution we offer aligns with the core values of fairness, transparency, and respect.
• Growth & Learning Opportunities: At Caiz, we value personal and professional growth. You'll have the opportunity to learn, innovate, and grow within a dynamic, supportive environment, while contributing to the development of ethical financial solutions.
• Global Vision, Local Impact: Caiz is focused on creating an inclusive, sustainable financial system that empowers individuals globally. You’ll be contributing to a company that has a positive impact on local communities and the global financial landscape.
• Collaborative Culture: We believe in teamwork and collaboration. You'll work alongside passionate professionals who are committed to driving change in the crypto and blockchain space, working together to create an ethical financial future.
• Secure & Transparent Environment: We emphasize trust and security in all aspects of our operations. As part of Caiz, you’ll be part of a transparent organization that values customer trust and ensures the highest security standards in the crypto space.

• Plan and execute paid advertising campaigns across Google Ads, Facebook/Instagram, LinkedIn, Twitter/X, TikTok, and crypto-specific ad networks.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign effectiveness.
• Implement tracking systems (UTMs, pixels, custom events) to monitor performance across both Web2 and Web3 journeys.
• Stay compliant with crypto and financial advertising policies and find creative, ethical ways to work within platform limitations.
• Monitor, analyze, and optimize campaigns to maximize ROI and minimize acquisition costs.
• Manage advertising budgets and ensure efficient allocation of spend across channels.
• Provide performance reports, insights, and recommendations for ongoing improvement.
• Stay updated on new ad formats, industry tools, and blockchain marketing trends to keep campaigns competitive.
• Collaborate with the growth, content, and community teams to integrate paid campaigns into the broader marketing strategy.

• 3+ years of Proven experience as a Paid Marketing Specialist or similar role in crypto, blockchain, or Web3 projects.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and preferably crypto ad networks (e.g., Coinzilla, Bitmedia, Brave Ads).
• Strong analytical and reporting skills, with experience in Google Analytics, Tag Manager, or similar tools.
• Understanding of crypto ad compliance challenges and ability to design compliant yet effective campaigns.
• Solid knowledge of keyword targeting, retargeting, A/B testing, and conversion tracking.
• Excellent communication, problem-solving, and collaboration skills.
• Proficient in analytics tools like GA4, Meta Events Manager, Looker Studio, etc.
• Creative thinker with a knack for A/B testing
• Strong communicator who thrives in fast-paced environments

• Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication.
• Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad.
• Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance.
• Relocation Assistance: We provide relocation support for employees moving to new locations.
• Professional Development: Opportunities for training, certifications, and career growth.
• Employee Recognition: Programs to celebrate and reward your achievements and contributions.
• Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters.
• Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.

Caiz