Visual Designer

• Brand Identity Development: Lead and contribute to the evolution of the brand’s visual identity, including typography systems, color palettes, textures, and graphic elements that create a cohesive and recognizable brand language.
• Visual Storytelling & Illustration: Create original illustrations, layered compositions, and visual systems that communicate ideas, elevate campaigns, and bring depth and personality to the brand.
• Creative Direction Support: Work closely with the Senior Art Director to explore and execute creative directions, moodboards, and conceptual frameworks that define campaigns and brand evolution.
• Texture & Composition Exploration: Design with a strong focus on textures, layering, and visual depth — combining photography, graphics, and illustration to create distinctive and premium visual outputs.
• Cross-Channel Design Execution: Apply brand identity consistently across digital platforms (web, social, campaigns) and physical assets (packaging, print, wholesale materials), ensuring a unified visual experience.
• Collaborative Design: Partner with marketing, product, and creative teams to translate business and campaign objectives into compelling visual outputs aligned with brand strategy.
• Creative Innovation: Continuously push creative boundaries by experimenting with new styles, techniques, and visual trends while maintaining brand standards.
• Asset & System Management: Maintain and evolve design systems, libraries, and brand assets, ensuring scalability, organization, and accessibility across teams.
• Design Reviews & Feedback: Actively participate in creative critiques, brainstorming sessions, and design reviews, contributing ideas and elevating overall creative quality.
• Active Participation: Engage in team discussions, design reviews, and brainstorming sessions to contribute valuable insights and improve design processes.
• Asset Optimization: Develop and optimize graphics and images for online platforms, ensuring alignment with brand standards and compatibility with web and mobile interfaces.
• Image Compositing: Create high-impact, custom visuals by seamlessly compositing multiple images into cohesive, polished graphics that align with brand and creative direction

• Brand identity systems
• Illustration work
• Use of textures, layers, and composition
• Campaign or storytelling-driven design
• Strong E-Commerce design samples

• Visual treatment development
• Typography and layout systems
• Color theory and visual hierarchy
• Composition, layering, and texture integration
• Brand consistency across multiple touchpoints

• Adobe Creative Suite (Photoshop, Illustrator, InDesign). Motion design is a plus.
• Figma (for design, collaboration and layout systems)

• Expertise in Photoshop, Illustrator, and InDesign for advanced visual composition and illustration
• Strong understanding of visual systems and scalable brand assets
• Experience creating print-ready and digital assets across channels
• Familiarity with design systems and asset organization practices
• Proficiency in Notion, Slack, and GSuite for collaboration and workflow management

The Ridge