Senior Performance Marketing Specialist

CapsLock

  • Praha
  • Trvalý pracovní poměr
  • Plný úvazek
  • Před 13 dny
  • Snadno podejte žádost
About usWe are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry.We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms.Key ResponsibilitiesClient Launching & New Niche Testing:
  • Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
  • Strategically plan, execute, and optimize campaigns for new clients
  • Ensure structured testing, performance measurement, and data-driven decision-making.
  • Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
Cross-Department Collaboration:
  • Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
  • Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
  • Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
Innovation and Strategy Development:
  • Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools
  • Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities
  • Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.
Attributes we’re looking for:
  • Highly dedicated, self-motivated, and responsible
  • Strong sense of accountability, attention to detail, and a creative mindset
  • Excellent communication skills and a proactive collaborator
  • Strong problem-solving and critical thinking abilities
  • Adaptable and eager to learn in a fast-changing environment
  • Demonstrates initiative and creativity
  • Effective time and project management skills
  • Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work
  • Eager to contribute to the company's growth while continuously pursuing personal and professional development.
Requirements
  • Minimum 5 years of media buying experience focused on lead generation
  • Proven track record on Facebook Ads and Google Ads (Search, Display)
  • Experience with at least 4 different ad platforms, preferably at least one from each category:
  • Programmatic (e.g. DV360, Search360)
  • Video (e.g. Roku, YouTube, TikTok)
  • Social (e.g., Reddit, X, Quora)
  • Native (e.g,. Taboola, Outbrain)
  • Experience running at least 4 different niches across different ad platforms
  • At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences
  • Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
  • Creative thinking with a keen eye for detail and design
  • Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.).
  • Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale
  • Experience in working independently and collaboratively in a remote setting
  • Strong analytical skills and data-driven thinking
  • Experience in people management is a big plus but not required
  • Ability to build respectful and positive relationships with colleagues
  • Excellent writing and communication skills in English
What we offer:Flexible Remote Work.Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.Work-Life balance:Full-time employment with a flexible schedule to accommodate your personal needsGenerous paid vacation policy to ensure you have time to rechargeEmphasis on maintaining a healthy work-life balanceComprehensive benefits:Attractive benefits package to support your health and well-beingPerformance-based bonus system to reward your contributionsProfessional growth:Collaborate with a highly skilled and professional teamOpportunities for continuous learning and career advancementUnique work culture.Join a diverse, international team that values innovation, collaboration, and mutual respect.

CapsLock