Sales & Marketing Manager - Oncology (Breast Cancer) – Czech
AstraZeneca Zobrazit všechny práce
- Praha
- Trvalý pracovní poměr
- Plný úvazek
- Create and manage the marketing product strategy grounded in deep TA/product knowledge, clinical trial data, and market insights; consolidate cross‑functional inputs to build brand plans across the lifecycle.
- Consolidate inputs to identify key business drivers and define clear commercial tactics for dedicated products; develop the annual Business Operating Plan, including phasing and stewardship of the marketing budget.
- Prepare brand campaigns and promotional materials in line with AstraZeneca promotional standards, SOPs, and applicable industry codes; coordinate omnichannel execution to maximize reach and impact.
- In close partnership with Medical, manage internal training and external promotional events that elevate product understanding and performance.
- Lead regular brand meetings to monitor performance and KPIs; use market data to build models, conduct situation analyses, and optimize strategy and investment.
- Lead, coach, and develop a team of KAMs—from target setting and territory performance management to building capabilities that enable independent, high‑impact territory leadership.
- Foster effective collaboration across KAMs and other therapeutic area teams, identifying synergies and building awareness across the AZ portfolio.
- Build and maintain trustful relationships with Key External Experts (KEEs) and critical stakeholders; demonstrate knowledge of treatment guidelines, center infrastructure, diagnostic pathways, patient flow, and payer/policy insights.
- Partner with Logistics to plan product orders;; manage vendors and ensure budget discipline.
- People management experience, including sales coaching and personal development
- Proven ability to engage customers and external stakeholders on value propositions tailored to clinical, diagnostic, and access needs; adaptable communication style and content.
- English proficiency (written and spoken) plus Native language
- Product management and marketing planning expertise, including forecasting, budgeting, and market research within cross‑functional teams.
- Direct commercial experience in Oncology with deep knowledge of disease, including benefits and barriers to effective treatment.